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Farming accounts for around 70% of water used in the world today and also contributes to water pollution from excess nutrients, pesticides and other pollutants. But the competition for water is increasing and the costs of water pollution can be high. By 2050, the global water demand of agriculture is estimated to increase by a further 19% due to irrigational needs. Approximately 40% of the world’s food is currently cultivated in artificially irrigated areas.